Inspired by bands such as Judas Priest and AC/DC, Airbourne will produce a Full Throttle edition of "Live it Up."
Video Courtesy of Roadrunner Records
"Theme music is synonymous with television, movies and even sports. It's
a natural extension to bring original music to a world-class roller
coaster, like Full Throttle," began Six Flags Entertainment’s Vice
President of Corporate Alliances David McKillips in a recent press
release. "Roadrunner Records had the creative vision and talent to match
the heart-pounding speed and adrenaline the ride experience delivers,
backed with a content partnership that provides best-in-class
entertainment to our guests."
On February 7, 2013, Six Flags Entertainment, a prominent regional theme park organization, announced a corporate partnership with Roadrunner Records, the hard rock label responsible for bringing the masses head banging acts such as the Canadian Progressive Rock band Rush or Airbourne, the Australian-based band who produced “Live it Up,” an original song for Full Throttle.
Along with the release of the new hard rock theme song, Six Flags and Roadrunner will syngerize on new programming ideas for the park, which includes airing music videos of notable artists who have signed on with the Roadrunner Records label. Essentially, these two corporations are resurrecting the majesty that is Metal.
When confronted about this, Michael Easterlin, General Manager of Roadrunner Records, said: "This is an innovative partnership that brings together two great brands and allows Roadrunner to bring music to millions of entertainment-seeking consumers in a new way. Six Flags' ability to generate awareness through the Full Throttle attraction and its national media network provides a unique outlet for fans to instantly access our music."
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